In order to increase the amount of visits to a website and make it appear more prominently on search engine result pages (SERPs), a s strategy known as SEO must be used. With the use of the SEO approach, you may increase traffic to your site by working to optimize them.
We are aware that locating the top SEO services Dubai might be challenging. There are a huge number of businesses on the market. However, we have simplified the list by only include the services and packages that meet high standards.
There is more and more to welcome 2023. And surely you are looking forward to knowing what awaits us in the SEO panorama for next year. Well, take note, because I am going to tell you where I think the shots will go and what you must do to avoid being left out.
What can we intuit for 2023?
If anything, we have been able to corroborate in the last digital marketing congresses that Google is making many changes lately to move towards a maximum level of quality in search results. Slowly, we are finding fewer pages with low-quality content in the top positions. Google measures the user experience very well and tries to return the most relevant results so that they continue to trust it.
Actually the user to be the reference point of any digital marketing strategy . It is no longer just about selling a product or service. It’s about customer loyalty and feedback to a sales funnel , which should stop being called a funnel.
Applied to Google, we could say that the results become a “Customer first”, the customer comes first. Placing the consumer at the center of all actions, making them the protagonist and working to make them feel comfortable on our website.
Let’s see will be the main SEO trends 2020…
1. Indexing marked by Mobile First Indexing
Given the incredible growth in the use of smartphones in recent years, Google has decided that the mobile version is the one that should rule when it comes to forming the index and therefore the rankings. Since last March 2018, Google began a migration process of the mobile-first index , which determines the results according to the relevance that a website crawled by a mobile browser may have . There are no more excuses, if your website is not yet responsive, it is time to adapt it.
2. The search intention, decisive in the ranking
Google results have evolved brutally. Now, they try to interpret what exactly we want to look for without having to be explicit. For example, if I write “2016 League Winner”, the results do not necessarily have to include those words verbatim, but the Google snippet automatically offers me the answer: “FC Barcelona”. And for this, it is nourished by the user’s response to the results it is offering. What most people like is the most accurate answer (not the one with the most text, images or videos). Hit the search intention when you do your keyword research and you will take the cat to the water.
3. Quality content, neither longer nor shorter
If you are one of those who think that a text of 1,200 words is better than one of 300, you are wrong. For Google, quality is much more important than quantity, so you should focus your efforts on creating content that is useful and adds value to the user . Don’t get wrapped up in a 2000 word post just because (although I have a tendency to get wrapped up :D). A 300-word content that answers a simple question is as valid as a mega-tutorial that explains something in detail. As we say, search intent rules. And we cannot forget that on a phone it is not so practical to read a content of 4000 words. That is why podcasts are so successful (ask Emilio from Campamento Web:D). It is important to spend time reviewing it and laying it out correctly
4. Brand work, more important than ever
One of the most forgotten SEO techniques of all is, possibly, the one that has to do with the brand. Google does a general scan to find out what is being said about you online and what your reputation is. For practical purposes, this means two things. On the one hand, we will have to work more so that the name of our business appears in the maximum number of places possible. On the other, we will have to offer an excellent service, be honest and become an authority to improve our positioning.
5. Voice searches
The appearance of Alexa, Google Home, Siri, Amazon Echo or Cortana offers us a radically different way of searching for information than we were used to in the past. We no longer write, but speak directly to the device and hope that it will be able to understand us. If you are able to adapt your copy, your blog, your information and your products to this new reality, you will have a long way to go to improve your organic positioning.
6. More value to charging speed
The loading time will be essential in any online marketing strategy in 2020, and not only because users can leave your page if it does not appear in less than 2 seconds, but because Google will gradually drop you towards the last positions. My recommendation is to do speed tests and optimize the performance of your website , to give the best possible response.
7. Search Console, a pillar of your strategy
How often do you review the index coverage reports offered by the Google tool, Search Console ? If you don’t do it frequently, you may be overlooking a fundamental piece of information in any SEO strategy: knowing if Google is correctly crawling and indexing your site. Google gives you all the information about what happens and why it happens, take advantage of it.
8. Quality links
I could not finish this list without mentioning one of the fundamental pillars of any SEO strategy: quality links . Link building requires time and perseverance, but once it begins to bear fruit, the results are spectacular. It is true that of all the SEO techniques we have seen, this is perhaps the least innovative, but it is important not to let it fall into oblivion or you will notice how your positioning worsens. You will always need external references to grow the authority of your site.
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